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작성자닥쳐 조회 5회 작성일 2021-05-15 16:43:23 댓글 0

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편의점우산부터 폭스엄브렐라까지 가격대별 우산브랜드 추천영상!!!

안녕하세요. 콜렉터티비입니다.

인스타그램 @kimmintae83,
광고 및 후원문의 collectortv153@gmail.com


추천과 구독 부탁드립니다!!!

What is Umbrella Branding? (Example of Brand Architecture Strategy)

Learn what umbrella branding is and how to leverage it as a brand architecture strategy for your business.



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About This Video:
By the end of this video, you understand what umbrella branding is and how it works as a strategy within brand architecture.

0:00 What Is Umbrella Branding? (Example of Brand Architecture Strategy)
1:02 What Is Umbrella Branding?
2:12 Umbrella Branding Vs Family Branding
2:39 Umbrella Branding Examples
3:50 Umbrella Branding Advantages And Disadvantages

First, you’ll learn how brand strategy is far more than template style statements such as purpose, vision, mission, and values and how umbrella branding can pave the way for strategic growth.

Next, we’ll answer the question “What is umbrella branding?” and how this branding tactic allows multiple brands to leverage the brand equity of the master brand.

Then, you’ll learn the comparison of umbrella brands to family brands and discover the difference between the two.

Next, we’ll look at how umbrella branding fits into the brand architecture strategy before taking a look at the apple brand architecture strategy in our umbrella branding example.

Finally, you’ll learn umbrella branding advantages and disadvantages and how this strategy can be leveraged for both small business and corporate branding.

에픽하이(Epik high) - 우산 (Feat. 윤하)

Epik High - 'Umbrella'
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... 

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